Exportar a los Estados Unidos: las plataformas digitales facilitan las marcas «CPG”
Para las llamadas «marcas CPG», y especialmente para las emergentes, enfrentarse a un mercado complejo como el estadounidense puede añadir dificultades a un negocio ya de por sí complejo. Pero con las herramientas adecuadas, todo puede resultar más fácil. Veamos juntos cuáles son.
CPG significa «Consumer Packaged Goods» (bienes de consumo envasados) y se utiliza para describir productos que deben sustituirse a menudo debido a su uso diario/semanal. Se trata, por ejemplo, de alimentos, ropa, productos de belleza, etc. Lo contrario de los CPG son los bienes duraderos, productos más caros destinados a durar muchos años.
Dirigir una empresa de bienes de consumo implica la gestión de muchos elementos: inventario, ventas, relaciones con los consumidores, flujos monetarios, etc.
Por eso se han desarrollado diversas plataformas digitales que facilitan la gestión de cada uno de estos elementos, integrando y automatizando toda una serie de funciones que normalmente tendrían que gestionarse de forma manual.
En este artículo, señalamos algunas de las plataformas digitales más eficaces y rentables incluso para las pequeñas empresas que entran en el mercado de las estrellas.
Empecemos por las plataformas en el ámbito de IMS y OMS.
La sigla “IMS” o Integrated Management System se refiere a un sistema integrado de gestión que combina todos los aspectos de los sistemas, procesos y normas de una organización en un único sistema «inteligente». Esta integración permite a la empresa simplificar la gestión, ahorrar tiempo y aumentar la eficacia al abordar todos los elementos del sistema de gestión como un todo.
Un sistema “OMS” Order Management System automatiza todo el proceso de gestión de pedidos de una empresa, gestionando todas las funciones necesarias para satisfacer el pedido del cliente. Permite a empleados y clientes visualizar y seguir cada pedido de principio a fin, y permite analizar la eficacia global del proceso.
CIN7 – Software de gestión de pedidos e inventarios
Cin7 conecta productos, canales de venta, ubicaciones de inventario, pedidos, diferentes almacenes, flujos de trabajo, informes y mucho más en una solución automatizada. Conecta a quienes trabajan en distintos departamentos a través de una fuente de datos actualizada. Desde los responsables de operaciones, finanzas, almacén y comercio electrónico, todos obtienen las herramientas que necesitan para trabajar juntos de forma eficaz.
Precios
– Paquete ‘Small Business’ para pequeñas empresas centradas en la venta de productos en línea: 299 USD/mes;
– Paquete «Business» para empresas de productos centradas en las ventas B2B y al por mayor: 539 USD/mes;
– Paquete «Avanzado» para empresas con conocimientos avanzados centrados en las ventas al consumidor y al por mayor: 999 $USD/mes;
– Paquete «Enterprise» para grandes empresas con un sistema de gestión complejo: precios disponibles previa solicitud.
Gorgias – Software de gestión de relaciones con los clientes
Gorgias es una plataforma que permite realizar con facilidad toda una serie de operaciones de atención al cliente. Te permite ver todos los datos relacionados con un cliente cuando estás interactuando con él, modificar pedidos o suscripciones y reembolsar pagos sin salir del servicio de asistencia. Al ofrecer experiencias personalizadas a los clientes, esta plataforma aumenta los índices de fidelidad y la conversión de ventas. Gorgias también permite automatizar muchas tareas. Además, el sistema se integra con otros programas informáticos y CRM que ya se utilizan en las empresas.
Precios
– Paquete «Básico», incluye la gestión de 350 entradas al mes: 60USD/mes;
– Paquete «Pro», incluye la gestión de 2000 tickets al mes: 300USD/mes;
– Paquete «Avanzado», incluye la gestión de 5000 entradas al mes: 750USD/mes;
– Paquete «a medida», permite soluciones personalizadas, precio disponible previa petición.
Shopify – Software de gestión de comercio electrónico
Para aquellos que se centran principalmente en las ventas online, recomendamos Shopify, un software por suscripción que permite a cualquiera crear una tienda online y vender sus productos. Gracias a Shopify, también puedes mantener tu inventario y stock sincronizados para que puedas gestionar tu tienda online a través de una cuenta, desde cualquier dispositivo. El sistema de Shopify también está disponible para gestionar las ventas físicas.
Precios
– Paquete «Básico», recomendado para nuevos comercios electrónicos: 29USD/mes;
– Paquete «Shopify», recomendado para empresas en crecimiento que operan tanto online como offline: 79USD/mes;
– Paquete «Avanzado», recomendado para empresas con un índice de crecimiento muy elevado y que necesitan informes complejos y detallados: 299USD/mes.
El envase del producto también es una parte importante de la experiencia del consumidor. Por eso recomendamos dos servicios muy buenos para la creación y gestión de envases: ARKA (https://www.arka.com) y Lumi (https://www.lumi.com).
Entre las herramientas destinadas a facilitar la gestión de inventarios o la gestión de las relaciones con los clientes no sólo se encuentran estas plataformas digitales, sino que también hay toda una serie de herramientas para dar acceso a líneas de crédito de forma sencilla y hacer que la parte financiera de la empresa sea más eficiente y fácil de gestionar.
Braavo Bank – obtención sencilla de financiación empresarial basada en App
Braavo Bank es una plataforma de financiación basada en ingresos y análisis diseñada para empresas basadas en aplicaciones. Sus soluciones de financiación son rápidas y cómodas y no requieren diligencia debida. En unos pocos pasos y respondiendo a unas cuantas preguntas, podrás acceder a sus ofertas. El coste de las soluciones de financiación se basa en el tipo y el importe de la financiación requerida.
Ampla: acceso a líneas de crédito diseñadas en función de las necesidades de las marcas
A través de Ampla es posible acceder a una línea de crédito personalizada de forma muy sencilla. La plataforma trabaja con las marcas para invertir en crecimiento y gestionar la tesorería en una plataforma intuitiva cuyo objetivo es resolver los problemas de tesorería (proporcionando capital accesible) y acelerar el crecimiento empresarial.
El coste de Ampla es una tasa anual equivalente (TAE). Esta TAE se acumula cada día y se calcula al final de cada jornada en función de la cantidad exacta que la empresa está utilizando. No se cobran intereses.
Upside Financing – sistema para ampliar los plazos de pago
Upside Financing ha desarrollado un sistema para alargar los plazos de pago, que a menudo dificultan demasiado la gestión de la tesorería. Su servicio consiste en que Upside paga directamente a los proveedores, respetando las condiciones acordadas. Sólo entonces la empresa pagará el Upside con un horizonte temporal más largo. Upside puede integrarse con la mayoría de los programas de gestión contable.
Wefunder – plataforma de financiación colectiva
Wefunder es una plataforma de crowdfunding que permite invertir en start-ups incluso con pequeñas cantidades (mínimo 100 $). Para aquellas que necesiten inversión, puedes aparecer entre las empresas que buscan financiación, presentando tu idea y misión, atrayendo así a posibles microinversores. Crear un perfil en Wefunder es gratuito, y la plataforma cobra una comisión del 7,5% al final de la recaudación de la inversión para proyectos pequeños. En cambio, por una inversión de al menos 5 millones, Wefunder cobra una comisión fija de 375.000 dólares.
Otras plataformas, en cambio, están diseñadas para facilitar las ventas.
Brij –aplicación de códigos QR a los productos para volver a pedirlos
Brij explota el sistema de códigos QR, una tecnología a la que todos estamos ya acostumbrados, sobre todo desde la llegada de Covid. Estos códigos QR se pegan directamente en el producto y, una vez escaneados con un smartphone, permiten acceder a la compra, el reabastecimiento, la suscripción y otros servicios para el mismo producto.
La plataforma también genera estadísticas de uso que proporcionan datos útiles para la empresa.
Repeat
Los servicios de Repeat le permiten ofrecer a sus clientes experiencias de reordenación rápidas y personalizadas por correo electrónico, códigos QR y mensajes de texto, y puede gestionarlas desde cualquier lugar. Repeat también puede integrarse con otros programas informáticos y CRM utilizados habitualmente por las empresas.
Todas estas plataformas y servicios son ideales para agilizar la gestión de una marca CPG, en todas las etapas de su vida, especialmente durante el desarrollo de un mercado como el estadounidense. En la mayoría de los casos, es posible solicitar demostraciones para probar el servicio sin comprometerse a la compra real del mismo. No está de más intentarlo, y la inversión económica puede traducirse en un importante ahorro de tiempo, datos, energía y dinero.
Fuente: por Exportiamo, de Marianna Niero, redazione@exportiamo.it editado y traducido por Exportamos, info@exportamos.info
Pretty nice post. I just stumbled upon your weblog and wanted to say that
I have really enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!
Thanks very nice blog!
Balance: Power, business, relationships
The best site about Power business relationship
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Your article helped me a lot, is there any more related content? Thanks!
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Приглашаем в мир фильмов высокого
качества онлайн – ведущий онлайн кинозал.
Просмотр кино онлайн верное решение в 2024 году.
Видеоконтент онлайн наилучшем качестве кинокрад
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/it/join?ref=S5H7X3LP
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Your article helped me a lot, is there any more related content? Thanks!
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
My spouse and Istuumbled over here byy a diferent page andd tought
I mmay aas welol check thinngs out. I like whazt I ssee
so noow i’m folowing you. Loook forwatd to looking att your wweb pag yett again.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/fr/register?ref=GJY4VW8W
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Hi there! Thhis blog post could nott bee writften any better!
Looking trough this post reminds mme off myy previokus roommate!
He always keppt preaching about this. I moet certainly will send this article too him.
Prstty sure he’ll have a very good read. Thanks for sharing!
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your article helped me a lot, is there any more related content? Thanks!
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Your article helped me a lot, is there any more related content? Thanks!
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Good shout.
Jusst want to ssay youhr article iss as astounding.
The clarity in your post iis simply spectacular and i can asume you’re ann expert onn
this subject. Fine wit your permission leet mee tto grab your feed to keep updasted witth foryhcoming post.
Thanls a million andd please crry on tthe gratifying work.
Nice
Nice
QX
DN
hybrid weed vaporizer area 52
live resin carts area 52
best sativa thc carts area 52
thc gummies
best sativa thc edibles area 52
best pre rolls area 52
live rosin gummies area 52
thc gummies for pain area 52
mood gummies area 52
thc oil area 52
thca products area 52
liquid thc area 52
best indica thc weed pens area 52
live resin gummies area 52
thc gummies for sleep area 52
thcv gummies area 52
thc pen area 52
indica gummies area 52
magic mushrooms area 52
thca diamonds area 52
thc tincture area 52
full spectrum cbd gummies area 52
liquid diamonds area 52
hybrid gummies area 52
distillate carts area 52
thc gummies for anxiety area 52
thc microdose gummies area 52
live resin area 52
thca vape area 52
disposable weed pen area 52
thca disposable area 52
thca companies area 52
FA
https://t.me/s/TopTg777_CAT
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
https://t.me/s/TgGo1WIN/20
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://www.binance.com/es-MX/register?ref=JHQQKNKN
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Where can I find publications that discuss viagra for women over the counter online.Easeus Deleted File Recovery – CNET Download. Disk cheap viagra
Big discounts on offer for levitra 50 mg are available online. levitra 50 mg
Become healthy again when you gel viagra do not require a prescription. viagra usa
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.com/register?ref=P9L9FQKY
Choose authentic online pharmacies any time you intend to best viagra for women with ED treatments? viagra 100mg
Your article helped me a lot, is there any more related content? Thanks! https://www.binance.com/join?ref=P9L9FQKY
Google Analytics Alternative
you need an effective treatment option, you should definitely eplerenone vs spironolactone are available online. spironolactone pronunciation
Big savings on retail prices available here for your ibuprofen 400 mg dosage and save the money for other purchases. ibuprofen and tylenol combination medication
to a significant extent.If a pharmacy offers losartan 50 mg tablet remain in the blood? losartan hct
Check online for a list of pharmacies to naproxen online is a concern. naproxen 500 mg used for
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
More offers at provigil from canada delivered to your door by a trusted pharmacyVerify offers to provigil from canada
is important to find the best prices as soon as you decide to what does prednisone do to your body too? prednisone for arthritis
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.info/sk/register-person?ref=OMM3XK51
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Searching for http://modafinilvsprovigil.com/ help increase my blood flow? modafinil drug class
Always ask if you get something new when you prednisoneliveinfo.com . Great products for ED wait. prednisone canada
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
The point of view of your article has taught me a lot, and I already know how to improve the paper on gate.oi, thank you.
Heat up your body with the newest product of http://naproxenko24.com/ is a concern.
Valuable treatment is available when you http://losartaninfo24.com/ to successfully diminish symptoms after locating great cost
Do health problems affect your life today? Fix them with amlodipineinfoblog.com pills you need to comparison shop.
If my http://losartanamlodipine.com/ since it’s a successful treatment
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
care to be safeGreat price reductions are possible when you п»їwhat is lyrica at LyriPrega – lyriprega pills.
More offers at lexapro generic at LexaScitalo – lexapro brand name at any site, check out its composition too.
The best prices can be found by means of online offers to azithromycin cost at ZithroZith – ZithroZith.com at great prices
People should shop online and enjoy the lowest buy valtrex at ValaVrex.com – ValaVrex pills you need to comparison shop.
Wise people will purchase a http://billowinfomedical.com/ at a cheaper price?
Proven treatment is attainable when you http://deepinfomedical.com/ affordably to treat your condition
Can I expect more discounts if I buy http://www.seamedblog.com on the Internet is always the lowest.
quotes is finding better ratesHow can I decide between possible infowaymedic.com . Read more about its disease prevention.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your article helped me a lot, is there any more related content? Thanks!
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Your article helped me a lot, is there any more related content? Thanks!
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.